At Misafir Akademisi, we offer a corporate culture experience design service that reflects your company’s unique culture, motivates your employees, and represents your brand strongly.
General Scope:
1. Analysis and Strategy Development
- Current Culture Analysis: We analyze your company’s existing culture, values, and goals.
- Employee Surveys and Interviews: We conduct surveys and one-on-one interviews to understand your employees’ expectations and needs.
- Industry and Competitor Analysis: We examine the best practices in your industry and the cultural strategies of your competitors.
2. Culture Experience Design
- Defining Values & “Credo” Work: We identify your company’s core values and plan how to integrate these values into daily business life. To ensure that these values are spread and internalized among employees, we conduct “credo” studies encompassing these values.
- Vision and Mission Definition: We clarify your company’s long-term vision and mission.
- Cultural Behavior and Brand Language Development: We create symbols, rituals, and a common corporate language that reflect your corporate culture and can be used by all employees.
- Guest Experience Journey Design: Parallel to internalizing these contents among employees, we design guest experience journeys for each department within the organization to implement the reflections on the guest side.
3. Communication and Implementation
- Internal Communication Strategy: We develop strategies to effectively communicate your new culture experience within the company.
- Cultural Training Programs: We organize training programs to help your employees embrace the new culture experience.
- Culture Ambassadors: We designate culture ambassadors to promote and sustain the new experience continuously.
Program Objectives:
- Continuous increase in guest satisfaction rates.
- Increased frequency of being the most preferred institution in the target segments defined by the organizations.
- Standing out with rising satisfaction rates on relevant platforms according to the segment in which the institution operates.
- Becoming a brand that other brands take as an example.
- Becoming an institution that serves as a positive case study example on academic platforms.
- Development of a culture of alignment and engagement.